Sunday, October 18, 2009

Why Do Designers Banish the Bust?

As seen in this Dallas Morning News Shopping Blog entry, designer clothing rarely has enough room in the bust for women with large breasts.

And one of our more famous clients who covers the fashion industry states, "Most designers find breasts annoying complications, from a fabric-engineering standpoint."

The majority of clothing is cut for a woman who is two to three inches wider in the hips than in the bust. This pattern, from the 1940's has a 32" bust and 35" hip.

Being an hourglass (*not* one of those pretty latin or italian types), this explains why my Mom always made my clothes for really important occasions, and why we were always adding darts to, and raising necklines of ready to wear.

This is also the reason we do what we do: manufacture tailored, woven shirts for women with large breasts. If an hourglass body has a hard time finding blouses and dresses, what about the triangle body, whose bust is larger than her hips?

After all, jeans are available in curvy, straight, wide-leg, boyfriend, etc., which acknowledges that hips come in different sizes of fullness. And now, so are chic tops. Because busts come in different sizes too, and in our world that means big (well endowed) and bigger (really endowed)!

Having been to the women's wear apparel tradeshows, I know that fashion is not kind to women of a certain cup size, specifically D+. At least not if full bust women want to wear shirts other than knits.

But enough of my gospel, what do you think?

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4 Comments:

Blogger A-C said...

I agree. Shopping is very tough when you have a larger bust, like a 36G for example. Even knits are tough because a V-neck suddenly turns into a Deep V-neck so that the only way to keep things appropriate is to layer a tank or camisole underneath a top (thus doubling the amount of tops necessary for an outfit). I have yet to try anything from Bratique Helene as everything is way out of my law school student budget. Hoping to be able to afford some of it sometime soon.

http://lawschoolfashionista.blogspot.com/

October 18, 2009 1:05 PM  
Anonymous Anonymous said...

Hear, hear! Hubby pooh-poohs at my claim that all that is standing between me and nice clothes is a 2 cup reduction but it is true! Not that I would go for a reduction, but I am so so tempted.

-Rainee

October 18, 2009 4:19 PM  
Blogger Bratique Helene said...

A-C, you are so right about necklines. We are planning a blog post about that in the coming months so I appreciate your feedback.

Rainee - Hear, hear! I'm glad to hear you are not in the market for a reduction.

Stay tuned, we're having another giveaway in the next couple of weeks.

October 21, 2009 10:25 AM  
Blogger Valerie said...

So agree! It is even harder when you not only have a large bust, but large upper arms and a big tummy!! I love your shirts Bratique Helene and have seen your video, but wonder if the shirts would suit me because of those 2 other factors (my shape seems to have morphed into a large hourglass/apple shape with age and hormones :)

December 12, 2009 1:20 AM  

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